When I told my good friend I was thinking about getting Tevas, her face scrunched up into that sour face emoji, followed by “I guess you are more Vancouver-y than I thought.” They came into fashion prominence a couple of years, riding on the Birkenstock co-tails. Last spring, their long-lost cousins stomped the runways of Marc Jacobs and Prada, but, aside from the fashion circle, costumers were skeptical. But, as determined as the mountains there were meant to hike, Tevas are making another bid for fashion cred this season. Between the amazing collab with Opening Ceremony (officially launching on May 5th, although some already sold out during presale) and Teva’s own wicked collection, I’m convinced.
Not bad for a shoe invented by attaching an old Velcro watch strap to a flip flop. That’s exactly what founder Mark Thatcher did in 1984, and officially patented a more sophisticated style that we know now in 1998. As for the name: Teva is the Hebrew word for nature. Happy Earth Day, you stylish hippie.