I’ve been following Ilia since the very beginning. When the brilliant Sasha Plavsic first launched it here in Vancouver, she kindly dropped off the inaugural collection of Tinted Lip Conditioners at my home and I was instantly hooked. Two years later, Sasha is based in Los Angeles and Ilia is sold at the most coveted beauty stores around the world. Success story! 
As with every product released (read my reviews for the Lipstick and the Multi-stick), Ilia hits the jackpot with the Lip Crayon. This semi-sheer, slightly glossy crayon really hits the spot right between the Tinted Lip Conditioner and the Liptstick, and is formulated with healing oils of sesame, rose hip, and papaya — so, technically, you could even skip the balm. Favourite shade? The coral heaven that is Karma Chameleon
$24 at Ilia.com, Beautymark and Kiss & Makeup in Vancouver.