I’ve had Ela on my radar for the longest time and since the new F/W colours are so vibrant and irresistible, it’s time to give their ‘Milck’ clutch some much-deserved attention. M.I.L.C.K. is an acronym for all the essentials one needs: money, identification, lipstick, cell, keys. What I truly love about is its closure, an angular design that’s become Ela’s signature. Smart, right?
Only in its third season, this Toronto-based brand is rapidly making a name for itself. The brain behind the label — and its namesake — Ela Kowalewska spent many years working in public relations for Hermès Canada, so she knows a thing or two about quality craftsmanship… and it shows.
Now it’s just deciding which colour to pick.