For my S/S 2012 London Fashion Week roundup, I covered the theme of Sleek Geometries and the work of Ann-Sofie Back Atelje, Thomas Tait, Jean-Pierre Braganza, and Emilio de la Morena. For F/W 2012, I’m doing a complete flip with hyper florals, which are so intense, they could almost glow in the dark.
The first hyper floral look comes to us from Osman Yousefzada, a designer that until now has been known for his minimal colour palette. This time around, he embraced both colour and print in a tremendous way, pairing brocade floral trousers with a bright, almost neon top.
Canadian born and raised Erdem always does a great floral print, only this time the flowers are oversized, brighter and set against an electric blue background.
Peter Pilotto seams to be on everyone’s lips these days, proving to be one of the buzziest shows of London Fashion Week. (Side note: the collection bares Pilotto’s name although it is co-designed by Christopher De Vos.) Along with the geometric prints that made the line’s S/S 2012 show a true highlight, Pilotto and De Vos introduced a turbocharged floral print this season, further accented by 3D elements added to the construction.
I always love Christopher Kane’s print sensibilities — one of the modern masters, really. This collection was darker than his usual, with a palette that could best be described as 80s seedy nightclub-y (yes, I just wrote that). This iridescent purple silk skirt with oversized black florals is so sensual, sweetened up by the chunky purple turtleneck sweater.
If Kane felt sinister, than Temperley London must be the complete opposite. The prints in this collection remind me of the floral patterns of Eastern Europe, something I grew up with. Well, judging from the furry topper (she didn’t need those), this was exactly Alice Temperley’s theme this season, something she referred to as “polished folk.” There is a certain innocence to the poppy flower in all its simplicity, but so aggressively bright.
Which hyper floral will you be dreaming of come fall?