The Wintour Fatigue
I haven’t read this mag in about five years. It’s boring. I buy it every once in a while, flip through it and recycle. Other than the editorials by Grace Coddington and the occasional one by Tonne Goodman, it’s not really worth the $5 price. I know some of you will hate me for my Anna Wintour fatigue but I really do think Vogue US needs a fresh look and approach. Sure, I get the Anna Wintour worship. I, too, have worshipped her once. I adored Vogue in the 90s! There were a lot of memorable and even some brilliant covers, but all great things must come to an end. And things eventually did come to an end with Wintour’s fascinations with celebrities. The truth is that Vogue US has been lagging behind artistically (and fashion is art, right?) for the past decade. The 2010 covers have been a bore, with twelve issues featuring eleven actresses (Rachel McAdams, Jessica Biel, Tina Fey, Sarah Jessica Parker, Blake Lively, Marion Cotillard, Gwyneth Paltrow, Halle Berry, Carey Mulligan, Anne Hathaway and Angelina Jolie) and one (yes, just Giselle Bunchen) model. Vogue US settled into a pretty and familiar comfort zone a while back and it’s showing no signs of further development. While other Vogues are experiencing a Renaissance — China and Russia in particular — Vogue US is one giant yawn.