My favourite media preview is, without a doubt, Holt Renfrew’s. Twice a year, Barbara Atkin, Vice President of Fashion Direction, travels across Canada to introduce Holt Renfrew’s seasonal collection, key trends and investment pieces. If you live in Canada, you know that Holt Renfrew is the place to go for both established and emerging designers. Always trying to push in a fresh direction, Holt Renfrew’s buyers offer selections for a broad range of ages and budgets. Barbara Atkin walked us through key trends that played a role in deciding their direction for fall.

KEY TRENDS

1) THE GREATS: classics like camel coats, tailored garments, wrap dresses, pointy-toe pumps… (Michael Kors, Celine, DVF);

Michael Kors F/W 2010

2) WILD THING: fur, shearling and animal prints (Rebecca Taylor, Lanvin, Dries Van Notten);

Rebecca Taylor F/W 2010

Prada leopard print pump ($1040 CAD)

3) KNIT PICKING: sweaters, dresses, outerwear and accessories (Stella McCartney, Rag & Bone, Missoni);

Stella McCartney F/W 2010

Prada F/W 2010

4) MARCHING ORDERS: military-inspired tailoring, detailing and colour influence (Marc by Marc Jacobs, Burberry);

Burberry Prorsum F/W 2010
Christian Louboutin “Supre Fifre” thigh-high corset boots ($2145 CAD)

5) CRIMSON ALL OVER: shades of red, from crimson to burgundy (Prada, Dolce & Gabbana, Victoria Beckham).

Dolce & Gabbana F/W 2010

Holt Renfrew’s staff treated us to a lovely fashion show featuring these key trends, and a couple of looks really hit the spot:

1) the 1940s inspired ensemble featuring a lovely Missoni knit cardigan, Holt Renfrew beret, Fendi’s “Peekaboo” bag and Miu Miu peep-toe bow pumps ($685 CAD);

2) the lovely Audrey Hepburn-inspired look featuring a checkered Etro coat with fox fur collar ($1895 CAD) and a Prada headwrap (number #1 on my wish list; it’s $230 CAD, if you’re wondering); and

3) the tough-but-sweet look with Balenciaga’s red moto leather jacket ($2850 CAD) and the Alexander McQueen scarf ($325 CAD — and yes, I still love these so much).

Always looking to excite and shake things up, Holt Renfrew is now home to Carven, Chloe, Gareth Pugh (!!!), Victoria Beckham, Jane Post outerwear, Current & Elliot/Marni collab jeans and Elizabeth & James’ Textile jean line. Of course, the biggest beauty news is the arrival of the highly anticipated Tom Ford line of lipsticks (I have to pick up one of these soon).

Thank you Holt Renfrew and Barbara Atkin! I’m already looking forward to the next one.

www.holtrenfrew.com

PS. Also, don’t forget to check out my ongoing F/W 2010 Trend Report.

Runway images courtesy of style.com. Holt Renfrew fashion show images courtesy of Holt Renfrew.