Burberry Beauty 2010 campaign
I admit it, I’m a Burberry trench coat fanatic: I own two, which, considering my limited budget, is a lot! So when I heard that their entire beauty line was inspired by the iconic trench, I was immediately intrigued. Last week I attended the Burberry Beauty launch at Holt Renfrew (their exclusive Canadian retailer) and the line didn’t disappoint. The colours are classic yet fresh — just like Burberry — echoing that trademark “English Rose” look the label is known for. At the Burberry counter, you’ll find light and neutral shades that enhances one’s natural beauty. It’s the “no make-up” make-up!
Sheer Eye Shadow ($33 CAD); Effortless Mascara ($36 CAD); Sheer Foundation ($72 CAD); Lip Cover ($36 CAD)

A few of the stand out products are: the Sheer Foundation, which gives the skin a beautiful healthy glow (and doesn’t cover-up my beloved freckles); the Sheer Eye Shadow, which has a very creamy powder texture (I loved “Khaki,” a gorgeous colour somewhere between khaki and army green); the Effortless Mascara, which leaves lashes voluminous but not overdone; and the Lip Cover, which provides an array of stunning natural shades of nudes, mauves, pinks and reds (my colour pick is “Heather Rose,” mauve with just a hint of orange). Did I mention that the lipsticks have a magnetic snap enclosure?

Burberry Beauty counter at Vancouver’s Holt Renfrew
(Photography by Ian Sheh)

Visit the stylin’ Burberry Beauty counters at Holt Renfrew in Vancouver and Toronto.

Product and campaign images courtesy of burberry.com.