We’ve arrived at the last fashion week of what seems to be like a neverending stretch known as a Fashion Month (for us in Canada, it’s more like Fashion Months), and while I loved many of the Toronto collections, I really just want to talk about one, Unttld. It’s always a honour to be present at a presentation so obviously considered a game-changer. Such was the case with Unttld’s S/S 2013 collection, sure to be a turning point for designers José Manuel St. Jacques and Simon Bélanger.

A Japanese influence was apparent in both concept and execution. Using Haiku poems as a starting point, Unttld’s narrative moved thorough the changes in the season, starting with stark, stormy black, moving onto earthy greens and breeze whites, before finally arriving at fiery, sunny bronze.
The opening sculptural numbers recalled the pleated work of Issey Miyake, setting up the collection with a high dose of drama that seemed to be leading towards a dark storyline, and maybe a too obvious one. But it got lighter and sunnier, a genuine surprise for many. It almost seemed like one was watching the birth of something. And perhaps we were, judging by the amount of high profile buyers in the audience. This young Montreal-based label is the talk of the town.

View the complete collection at worldmastercardfashionweek.com.

PS. Head over to Vitamin Daily for my coverage of Mikhael Kale and Joe Fresh presentations.

Photography by George Pimentel