And here is a video of Alber Elbaz talking about the collaboration!
I thought I’d offer some thoughts and speculations following my intensely well-written post above (please don’t count the exclamation points). As you know, I’m a Alber Elbaz fanatic.
I would like to stress the importance of this collaboration as it may be once in a lifetime opportunity for Elbaz’s clothes to be available on the low end of the dollar scale. In an excellent New Yorker article from March 2009 (download the PDF), Elbaz stated that there will never be a diffusion line by Lanvin:
“I have a problem to do a collection that is a secondary line… I mean, you don’t want to be the stepsister. You want to be Cinderella. Show me one girl who wants to be the stepsister.”
I believe Elbaz will stay true to this statement: there will never be a Lanvin diffusion line as long as he is the creative director. Lanvin is like Chanel, iconic and timeless. Buying Lanvin is an investment. But that doesn’t mean Elbaz doesn’t enjoy collaborating with younger labels. He did a successful collaboration with Acne Jeans in 2008 and he has spoken about a collaboration with H&M in the past. I believe that the collection will be a a great representation of Lanvin, strong and feminine but playful and contemporary. There will be great tailoring, signature draping, ruffles, pom-poms and Elbaz-drawn Lanvin illustrations.
Lanvin for H&M logo and video courtesy of H&M.