Rethink Breast Cancer launched their eighth annual Fashion Targets Breast Cancer campaign in partnership with Joe Fresh earlier this month. What began as a tribute by Ralph Lauren to his late friend Nina Hyde sixteen years ago, became a worldwide phenomenon. In Canada alone, over $1.5 million was raised in the past decade.

So how do you wear it?

Upload your picture wearing your FTBC tee to Rethink Breast Cancer Facebook page for a chance to win a trip for two to Toronto Fashion Week and a $500 Joe Fresh gift card. It runs until June 15 so hurry up (I’m getting mine this weekend)! Click here for all the details.

$12 CAD at Joe Fresh.