I have a feeling that Mulberry’s ‘Alexa’ will be the most coveted bag of 2010. The fashion industry has been buzzing about it for months now since it was first worn by its namesake Alexa Chung in the summer.

Designed for the British ‘IT’ Girl Alexa Chung, this Mulberry bag is every urbanite’s dream (a dream that comes in multiple digits). It can transform from a messenger daytime bag to a cool evening satchel just by detaching a shoulder strap. I love the braided detailing on the handle. It comes in many sizes: the oversized ‘Alexa’, the ‘Alexa’, and the ‘Alexa’ clutch. And of course, in many colours and textures. I truly adore this bag.

Available on January 12, 2010 at selected Mulberry retailers and at www.mulberry.com, the ‘Alexa’ bag starts at £695, the ‘Alexa’ clutch starts at £450. I’m not sure what the US/CAD price will be yet but I’ll update as soon as I find out.

Alexa with ‘Alexa’

I wish someone would name a bag after me….